Content Marketing Videos

Welcome to Obsidian® Content Consultancy’s video hub – home of our original Wordy Wednesday series and beyond. Here, Jenii Lowe serves up fresh strategic thinking for B2B tech businesses: practical content strategy, digital marketing tactics, and the occasional “reality check” conversations your competitors just aren’t having.

How to Update Old Blog Posts for SEO, Helpfulness & Engagement

Creating new content is all well and good – but today I want to chat about how to…
Content Cross-Pollination: Sowing The Seeds of Deep Brand Awareness

Let’s talk about using content to foster a deep omnipresence within your audience. Depth of…
What’s the Point of Content Marketing?

Today I wanted to explore just what the point of content marketing is. You and I both know that…
9 Tips for Crafting Effective B2B Blog & Video Post Titles

When you encounter a piece of content online, the first thing you likely come across is that…
How Skeletons Keep Me Consistent as a Professional Writer

When you create for a living, it’s essential to have a set creation process that gets your…
How Long Should a Blog Post Be?

Other than “how frequently should you blog,” another key question I get asked quite…
8 Pro Tips to Make Your Online Content More Readable

We all know when it comes to food, that the first bite is with the eye. If something is presented…
How Blogging is Still a Powerful B2B Format in the Video and Podcast…

Today I want to talk to you about the enduring power of B2B blogging in the era of video sharing…
Go Beyond Google – The Ins & Outs of Non-Search Content …

Going back to, say, the mid-2010s, content and SEO were bosom buddies. Appearing highly in search…
Content Isn’t About Pleasing Google. It Never Was.

Content marketing is often seen as a magic wand for conjuring up good SEO. Some content marketing…
Text Editing Tips: 9 Ways to Sharpen Your Editing Scalpel

We’ve all been there: we’ve got a piece of text we’ve written that is going to be read by the …
What is Brand Equity? And Why is it Essential in Business?

What is Brand Equity? Brand equity is the inherent value that a brand has, as opposed to the…