A free, weekly, no-BS marketing reality check for B2B tech providers.
Are you tired of generic, regurgitated, B2C-inspired marketing advice that doesn’t work for B2B tech companies like yours?
You need the Tech Marketing Byte. Every Tuesday lunchtime, you’ll receive a focused, no-BS insight that often challenges conventional marketing wisdom and is actually relevant to MSPs, cybersecurity firms, software vendors, IT consultants – y’know, folks like you.
Sign up
What You'll Get
Every week, subscribers to The Tech Marketing Byte will receive a short email from me, tackling a single, specific marketing problem that tech B2Bs often have to contend with.
Each email takes about 3–5 minutes to read and gives you one useful takeaway that you can implement (or at least ponder) straight away.
Previously on the Tech Marketing Byte
I’ve covered things like:
Who The Tech Marketing Byte is For
Any B2B tech companies who sell tech or IT services, products, or support:
Managed Service Providers & MSSPs
IT service providers and consultants
Cybersecurity vendors and providers
Software/SaaS companies
Tech-adjacent professional services
So if you’re tired of marketing advice that ignores how the B2B tech industry actually works – the long sales cycles, the technical complexity, the informed buyers who see through generic positioning – this one’s for you.
Oh hello! I'm Jenii.
I’m an inveterate professional explainer™ and eternally relapsing tech enthusiast. I’ve spent over a decade helping B2B companies put their best foot forward online.
I love helping companies like yours whose marketing hinges on prospect trust, hard-to-explain technical offerings, and prospects who always seem to be “thinking about it” – all while competing against bigger players with bigger budgets.
The advice in this newsletter comes from real client work and real conversations with tech providers, not recycled marketing theory from someone who’s never worked with a B2B tech company in their life.
Oh, and I have Opinions™ about AI-generated content slop, SEO gurus who’ve never run a real campaign, and “buy my course” cranks with Turkey-teeth, a Trump tan, and no socks.
What This Is… And Isn't
What it is...
- An email tackling one specific marketing challenge every week, from a uniquely B2B tech perspective.
- Practical ideas you can use or consider right away.
- Short enough to read in one coffee break, useful enough to think about all week.
- A free boost of marketing straight-talk – no yes-people or prescriptive snake-oil in sight.
- Written by someone who’s actually worked in the trenches with small tech firms – not just read about them, like you’re some sort of alien species.
What it's not…
- Another newsletter trotting out prescriptive systems and advice
- Generic advice that promises to “10x” everything within an 80 mile radius
- Easily Googlable yet soothing advice that supposedly “works for any business”
- Weekly upsells, thinly dolled-up as helpful content
- A round of buzzword bingo (put those dobbers away, folks)
Ready For Some Snackable, Marketing Straight Talk?
Join your B2B tech peers who are tired of the same recycled advice. Sign up below,
I’ll only use your details to send you the ebook and updates from Obsidian Content Consultancy. Your data will not be shared with any third parties, ruffians, or assorted ne’er-do-wells (view privacy policy).
Note: Check your inbox to confirm your subscription, otherwise you won’t get the goods.