Stop Faffing, Start Fixing: Content Marketing Consultancy for B2B Tech SMEs
Turn marketing chaos into clear content marketing strategy – without the agency fees, “thought leader” waffle, or strategies that only work for the big players.
Something about your content marketing isn’t working. You can feel it.
You’re working yourself to the bone publishing blogs that ultimately just fizzle into the internet’s background noise. You’re chasing generic marketing advice that contradicts itself – or doesn’t apply to your particular business size or sector. And somehow, it feels like your competitors are everywhere… while you’re stuck on page three of Google.
Don’t be disheartened. As a tech or IT provider, I assure you that you have boundless profile-raising, prospect-helping, content marketing potential. You just need a guide to light the way.
With me in your corner, we’ll work on tactics to eliminate your digital marketing stumbling blocks and put them firmly in the rear-view mirror.
Your Strategic Pathfinder
Together, we’ll cut through the generalised “marketing guru” nonsense and translate your marketing chaos into clear, actionable focus.
There’s no 40-page, Sahara-dry PDFs sitting on your OneDrive gathering digital dust. No eye-watering agency fees or lock-ins. Just practical advice and strategies that are tailored to your individual promotional challenges.
I’ll be on hand as your critical friend for all things organic and content marketing. I’ll dive into the data (and my own strategic sixth sense) to tell you where you’re going wrong and how to fix it.
Content Marketing Consultancy: Three Ways We Can Work Together
There’s no one size fits all solution here – just four different ways of working together, all tailored to you.
Marketing Agony Aunt™ - FREE for a Limited Time
Got a nagging marketing issue you need to get unstuck on?
As a time-poor SME, you just want your marketing headache to go away. This service provides up to 90 minutes of focused advice so you can walk away with clarity and direction.
Perfect for: SME and Micro tech providers who have a specific issue where they need to borrow a marketer’s brain.
Marketing Consultancy Retainer
Get my content marketing wisdom on tap – without eye-watering agency fees.
Need a marketing wise-owl on your side month-in, month-out – without hefty agency or fractional CMO fees? This is your dedicated monthly or quarterly time for whatever content marketing and strategy support you need: analytics, strategy, accountability, project stuff, or just a reliable sounding board who understands the UK B2B tech sector.
Perfect for: Tech-oriented SMEs who need reliable, affordable, ongoing marketing consultancy support.
Content Audit
A granular health check for your content marketing efforts.
You’ve got content – maybe lots of it. But is it actually doing anything for you? I’ll audit all of your existing content in line with your business goals – uncovering where your content is showing up, where it’s letting you down, and hunting down untapped opportunities for conversion and brand-building.
Perfect for: Tech SMEs who have been publishing content for a while, but feel they’ve disconnected from strategy or are just blogging for the sake of it.
Online Visibility Oracle™
Demystifying your entire organic digital marketing footprint.
Ready to stop guessing and start systematically fixing your organic visibility problems? I’ll dive deep into your marketing’s murky depths, examining your entire online presence (analytics, content, SEO, the works) and provide you with a comprehensive diagnostic and action plan to thwart your specific marketing hurdles.
Perfect for: Tech SME providers who need to seriously unravel what is going wrong with their organic online visibility.
What Tech Companies Are Saying
But don’t just take my word for it…
Working with Jenii at Obsidian has been great experience. She helped me with content creation for my new service offering, which I was struggling with. Easy to work with and just gets the quirks of working with tech companies like myself! The main reason to find someone who has experience with this industry. Thoroughly recommended.
We met Jenii of Obsidian at a tech peer group meeting and could instantly see her passion for her industry and work. We engaged Obsidian on a content refresh for our website and we are delighted with the results. Jenii took onboard our requirements, asked lots of good questions and made excellent suggestions of her own. Will be working together more I am sure. Highly recommended.
Jenii is a great copywriter and highly recommended. Jenii has a great way of interpreting a brief accurately and asking the right questions before starting a project. Her ability to write compelling B2B copy for websites and blogs is outstanding. Speak to Jenii if you are looking for any kind of B2B copywriting.
Content Marketing Consultancy: What's Your Next Move?
Still figuring it out?
Let’s have a quick, no-obligation chat. Together, we can work out which option makes sense for you and your marketing issues.
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