B2B Tech Content Marketing That Actually Gets You Found, Trusted, and Chosen
Many B2B tech companies are busy doing marketing – publishing blog posts, updating their web copy, posting on socials – but it’s not really adding up to anything. You need strategy – the glue that makes it all work together. I help you build that foundation, so your content serves real business goals instead of merely existing.
Here’s What Happens When Content Marketing Meets Strategy
Your content serves real business goals instead of just existing on your website. Prospects find you when they’re searching for solutions, read your stuff, and think “right, these folks actually get it.” Your website explains what you do in ways that land.
And when it’s time to choose a provider, you’re already the obvious choice – because your marketing has been building that trust all along. That’s the difference between random acts of marketing and having a proper plan.
I’m Jenii, and I help UK B2B tech SMEs build that strategic foundation through copywriting, content marketing, and consultancy that fits how your B2B techie world actually works.
How I Can Help
I offer three core services, depending on what you actually need..
Copywriting
B2B tech copywriting and landing pages that explain complex tech concepts (with or without the TLA alphabetti spaghetti) so your prospects follow along and properly consider buying.
Content Writing
Strategic content and blog writing that builds authority, boosts SEO, and actually gets found by the people looking for what you do.
Consultancy
From quick problem-solving to comprehensive audits and ongoing strategic partnerships – marketing support that fits your reality.
Why Tech Companies Work With Me
I Speak Tech
I’m a techie who fell into marketing. Years of experience working exclusively with B2B tech companies means I don’t need a glossary of TLAs when you explain your services. I get your world, your buyers, and what makes prospects choose one provider over another in this sector.
Whether you need a tech copywriter who can explain complex offerings without the tech buzzwords, or content strategy that fits B2B realities, I speak your language.
I'm Your Professional Explainer™ and Marketing Agony Aunt™
My job is translating technical complexity into marketing that connects with your target audience. Whether they need technical depth or plain English, I meet them where they are; with clear, strategic communication that respects everyone’s intelligence and gets results.
I work with MSPs, cybersecurity providers, software vendors, IT consultancies, and tech-adjacent professional services across the UK, because that’s where I make a genuine difference.
Strategy First, Else You're Just Winging It
Content without strategy is just stuff on the internet. I help you figure out what you’re trying to achieve first, then create copy and content that serves those goals. Not just because “you’re supposed to be doing content marketing” – the internet doesn’t need more aimless *stuff*.
No rinse-and-repeat playbooks. No tactics borrowed from B2C unicorns. Just marketing approaches that fit B2B tech realities: long sales cycles, multi-touch buying decisions, and the need to build trust before anyone picks up the phone.
What Tech Companies Are Saying
But don’t just take my word for it…
We engaged Obsidian on a content refresh for our website and we are delighted with the results. Jenii took onboard our requirements, asked lots of good questions and made excellent suggestions of her own. Will be working together more I am sure. Highly recommended.
Jenii took the time to understand both me and my business in depth. This was evident in the exceptional creativity and precision of her work. Every detail was perfect. She crafted compelling and persuasive content that not only highlighted the services I offer but also clearly articulated how these services benefit my clients.
Working with Jenii at Obsidian has been great experience. She helped me with content creation for my new service offering, which I was struggling with. Easy to work with and just gets the quirks of working with tech companies like myself! The main reason to find someone who has experience with this industry. Thoroughly recommended.
Time to Sort Out Your Marketing?
Whether you need website copy that actually converts, content that builds your authority, or consultancy to sort out what’s going wrong with your marketing – let’s have a chat. Just a quick, no-obligation conversation about where you are and where you want to be.
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